Fresh Content is king

How to get more impressions? Google is all about fresh, relevant content and user experience. Understanding the basics can really make a difference and all you have to do is to apply them. The avenues to pursue are two-fold – some may opt to do it all at once and others could prefer to do it in phases. Writing articles for your website isn’t simply about writing one. You will need to make it relevant to your website and audience as much as possible.

Using these articles, to drive traffic to your website is the easy part. You can post them with links to different social media pages, hoping that people will find them interesting enough to click through and continue reading.

How do I start writing an article?

Here are a few simple tips to get started.

• First off, name the title of the post specific to the subject of your article. This will make it easier for search engines to find your post. This can also be seen as a keyword or long-tail keyword and have a positive effect on your SEO.

What are keywords?

Keywords are just normal and regular words that people use on a day to day basis when they are searching for something specific online. Search engines use these words to identify content and match those words to see if they are relevant to what the users are searching for.

Try to use your specific keyword or longtail keywords and mention them in different paragraphs 3 to 4 times throughout your article. Don’t overdo it and prevent otherwise just stuffing keywords and it can have a negative effect on the quality of your article.  

• Secondly, upload a featured image that’s relevant to your article. Remember, that you’re not just writing an article that’s meant for a certain age you also want to increase your impressions by getting younger people to read them. Some just respond better visually and you want to get better results by making it best for both worlds.
• Next up, start your article with a relevant header similar to the title of the article. This is meant to help search engines to find your content much easier and quicker to present the best results to the searcher.
• Then make sure you start writing your first paragraph and make your sentences and paragraphs short and that they contain the relevant keyword to rank for and attract the right audiences. Paragraphs should be 3 to 4 lines and start a break point for the next paragraph that’s if, you have more to say in your paragraph.

Adding images

• Now add an image illustrating the header and its paragraphs. By simply using the format of “text than image, the text than images” simple design concept to use but really effective.
• Next stop – when you are done writing your article, make sure that each uploaded image contains all required alt attributes. This helps the visually impaired audiences.

Combining All The Elements

Lastly, proofread your article as if you are the reader and make sure that it makes sense to you and ask yourself the following questions:

1. Are you clear enough in your, message?
2. Spelling and grammar checked?  
3. Did you find it interesting?
4. Did you miss anything?

After you have proofread your article and made extra changes where needed, it’s time to post it to the relevant social media platforms. Add a link to your website so that people are able to click through to the post on your website. As they read the post on your website your impressions will increase in time. Your brand will start improving in rank, specifically due to the use of relevant keywords. If you keep on repeating this method daily, your ranking will not only improve, but your industry-relevancy will also increase. The process of securing more impressions is now well on its way.