SEARCH ENGINE OPTIMIZATION

The basic definition of SEO is straight forward, right?! In fact, it has become so commonplace in the digital exchange that the field has initiated various theories about what exactly should be optimized, how often it should be done and what areas should form the basis of your strategy... Is design the way to go? Or is it possibly the written content we look to/at? Or could it be the links that deserves the bulk of our SEO efforts?


Luckily, or unfortunately (as it seems) it is all three... and more! SEO is the process of optimizing your online content, and all three of the above form parts of your content in differing ways. An online journey starts with the search engine and as many as 75% of those searches begin (and end) with Google. It has also been proven that close to 70% of the clicks on Google gravitates in the direction of the top 5 display searches...

The basic definition of SEO is straight forward, right?! In fact, it has become so commonplace in the digital exchange that the field has initiated various theories about what exactly should be optimized, how often it should be done and what areas should form the basis of your strategy... Is design the way to go? Or is it possibly the written content we look to/at? Or could it be the links that deserves the bulk of our SEO efforts?

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